We can solve it.

Al Gore gets a lot of criticism for being imperfect in his lifestyle. I am critical of those nay-sayers for giving up on something entirely if it doesn’t work for them. Those who call out for his blame are often those who are too lazy or stubborn to budge on changing their lifestyles, something I have no respect for. The important thing, whether you like the guy or not (and personally, I don’t really), is that he’s got the means to bring attention to the issue, and not many have that opportunity. So hopefully he will continue to bring in more believers. The ad below, which has been running on tv for a couple of weeks now, is a perfect image for Americans to remember. It’s not appealing to the consumer craze and leading to more green washing. It’s appealing to emotion in a way that drags people into the movement, comparing it to American history. The green movement has not yet fit into the Americana Dream, but this is a start by making us nostalgic and reminiscent. Plus, the subtle m to w flip in “me” to “we” says it all.

~ by madeleinehawks on April 15, 2008.